Introducing Ralla

Ralla is a mobile-first platform for capturing and sharing information and using that information to enrich and enhance in-person organizer-led experiences. Our goal is to enable collaborative relationships between in-person organizers, participants, and sponsors and create an engaged, participatory community.

Technology

VLMs are a special case of LLMs (large language model) that support the interpretation of images, covering object detection, gaze analysis, and image captioning. Prompts for VLMs support inquiry and instructions specific to a captured image, covering inferred human attention and emotional state, the presence of specific elements, and overall thematic descriptions. To date, VLMs have been used for practical industrial purposes, including defect recognition, product identification, security, and OCR applications.

The Impact of VLMs

We believe the following:

  1. The extraordinary power of VLM image interpretation will transform our ability to gather information from in-person gatherings and events
  2. That change will fundamentally alter the way that people choose the experiences and activities they invest their time in supporting
  3. That in turn will transform the role of in-person event organizers into a bridge between communities and invested sponsors, advocates, and promotors in a way that has not previously been possible for smaller scale events

The result will that in-person experiences will become the basis for a new kind of connected community, one informed by concrete information about organizers, the experiences they support, and the outcomes they can achieve.

What’s Next

Ralla will go into early access later this year. We’ll soon begin to showcase how VLMs can be applied to the challenge of bringing people together.