Unlocking Engaged Participation

Event and activity design can be thought of as providing scaffolding for a social experience. In some cases, that scaffolding is straightforward: a competition like a foot race is easy for participants to understand and engage with. And the winning conditions are clear.

The ability to build richer more engaging experiences is ultimately limited by what kinds of winning or progression conditions are practical, which is mostly determined by what participants will tolerate. They expect the “proof of participation” for an activity to have

• Unbiased results: the action they take should be assessed fairly
• Responsive feedback: the action they take should be evaluated quickly and conveniently
• Relevance to the task: the action they take to mark their progress shouldn’t complicate or distract from what they’re actually doing

We’re at a moment in technology where we can meet those three criteria and fundamentally expand the scope and complexity of the kinds of participatory social activities we can support.

Ralla provides AI-powered tools that transform the way we think of proof of participation and makes new kinds of experiences possible.

AI proof of participation tools let us define goals and milestones using text interpretation and images collected from participant. With these tools, creators can provide specific task instructions, compare an activity location before and after, collect progress over time, and more. This unlocks the ability to reliably include more challenging and engaging capabilities in an experience design at scale:

• Complex task assignments (organized into components)
• Check-ins on competitive tasks (verified against key progression points)
• Exploration and discovery tasks (finding key locations or objects)
• Queue building and pre-qualification (e.g. for celebrity events)
• Team-based activities (including team creation and collective tasks)
• Real-time competitive experiences (e.g. systems to support otherwise informal gameplay)

Ralla also provides the tools to integrate these “elements” together with different logical rules to create meaningful narrative and progression for participants.

The most important aspect of Ralla for creators is the ability build an experience design that relies on a verifiable set of facts about each participant. That information makes it possible for those creators to verify the impact of their activity with collaborators and sponsors.

Ralla provides independent validation of the activities completed in an activity and allows organizers to share the impact of their work with connected collaborators, making it possible to build coordinated campaigns that summarize impact across multiple activities.

For the participant

The evidence today is that participants want more engaging, richer, in-person experiences. Ralla offers the ability to engage in complex, task-based “quests” that can include independent exploration, discovery, and progression that can be meaningfully rewarded and celebrated by organizers.